{"id":36,"date":"2016-11-28T17:25:13","date_gmt":"2016-11-28T16:25:13","guid":{"rendered":"http:\/\/localhost:8888\/hu\/?p=36"},"modified":"2021-01-31T11:44:36","modified_gmt":"2021-01-31T10:44:36","slug":"dienen","status":"publish","type":"post","link":"https:\/\/www.aesthetik.hu-berlin.de\/en\/dienen\/","title":{"rendered":"Serving"},"content":{"rendered":"<p><strong>Serving: A Cultural History of the Infamous<\/strong><\/p>\n<p>In the 30s and 40s of the last century, Jean Fourasti\u00e9 declared that the service society was \u00bbthe great hope of the 20<sup>th<\/sup> century\u00ab. It would bring forward the decline of the Industrial Age, heralding the beginning of a new \u00bbGolden Age\u00ab and the relentless onset of \u00bbtertiary civilisation\u00ab. Today, the project of the service society, with its service-hotlines and its offshore call-centres, may seem as a perversion of the very idea of service. In praxi, customers are forced to conduct their economic-bureaucratic transactions on their own. In effect, the service society derives its symbolic credit and its imaginary capital beyond mere economy from a <em>beneficium servi<\/em>, which it does not live up to. But how could an ethos of serving develop from the despised servile service of antiquity and the violent history of slavery, an ethos, on which today\u2019s service society feeds parasitically? What are the transvaluations, transformations and perversions of serving, which visual cultures and aesthetics provided support and resonance to the economic project of service society? The focus is on the invention of \u00bbservile man\u00ab (Sloterdijk) and on the modes of existence, the forms of life of radical non-serviceableness [<em>Undienlichkeit<\/em>].<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Image<\/strong><br \/>\nMetall Brandeisen mit den Initialen der Eigent\u00fcmer, in: Isabelle Aguet, A\u00a0Pictorial History of the Slave Trade, Generva 1971, S. 45.<\/p>","protected":false},"excerpt":{"rendered":"<p>In den 30er und 40er Jahren des letzten Jahrhunderts konnte Jean Fourasti\u00e9 die Dienstleistungsgesellschaft zur \u00bbgro\u00dfen Hoffnung des 20. Jahrhunderts\u00ab erkl\u00e4ren, die mit dem Niedergang des Industriezeitalters das \u00bbGoldene Zeitalter\u00ab und den unaufhaltsamen Eintritt in die Wirtschaftsepoche der \u00bbterti\u00e4ren Zivilisation\u00ab einleiten sollte.<\/p>\n","protected":false},"author":1,"featured_media":1748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/posts\/36"}],"collection":[{"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":27,"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":2466,"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/posts\/36\/revisions\/2466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/media\/1748"}],"wp:attachment":[{"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aesthetik.hu-berlin.de\/en\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}